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When to consider Pay-Per-Click advertising to attract new patient sign ups
Google AdWords in your dental marketing campaign The use of Google AdWords is growing in popularity as part of holistic dental marketing campaigns and to complement organic (free) search ranking. But...
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Clickfunnels – DIY landing pages for dentists
Using DIY landing pages builders for dental PPC campaigns If you are reasonably experienced with running pay-per-click campaigns for your dental business, perhaps using Google AdWords and/or Facebook...
View ArticleWhy a £50 per month pay-per-click budget will likely fail
Explaining attrition in your lead-funnel and the need for realistic budgets One of the key questions we often hear when dentists enquire about our pay-per-click marketing services is how much to budget...
View ArticlePay-to-play digital advertising for dentists is here to stay
Pay-per-click – why do you need to consider it and what are your options? Three or four years ago, the main channel for gaining new patients from the web was via the organic (free) search results;...
View ArticleGoogle Ads and Facebook Ads for Dentists
Can you continue to ignore paid advertising? Pay-per-click is here to stay, like it or not. A prominent web footprint has always been a huge component of successful dental marketing campaigns and this...
View ArticleLanding Pages For Pay-Per-Click Marketing – Yes Or No?
Are landing pages always the best approach to encourage dental PPC conversions? Let’s start by quickly reviewing what a “landing page” actually is, why they came into being and why there is a huge...
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Latest Google Ads Features For Dentists
New tools to enhance your Google pay-per-click performance Over the last few years we’ve written several blog articles covering the use of Google Ads (formerly AdWords) as part of comprehensive dental...
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Pay-Per-Click Ads For Dentists – Why You Need An Attention Grabbing Offer
Like it or not, a solid offer is the best way to encourage new treatment enquiries via paid ads In dentistry you will often hear dental coaches recommending that you should not implement offers and...
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Website and PPC Marketing Performance Statistics – Are They What They Seem?
Don’t get duped by what you read! I’ve written before about the unscrupulous tactics used by self-proclaimed SEO “experts” in the field of dental SEO, whereby unsuspecting dentists are duped into...
View ArticlePay-Per-Click Budgeting For Dentists
Reaching the “tipping” point needed for meaningful conversions As a long-standing Google Ads provider for dentists, we are often asked about budgeting for clicks and what is a suitable level to get...
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